Dec 21, 2024
Water colour
Crafting a Watercolor Animation Ad for B Compact
A Creative Journey
Creating a video advertisement for B Compact, a company specializing in bamboo stairs and ladders, was an exciting challenge that pushed the boundaries of AI-driven creativity. The goal was to reflect the natural elegance of bamboo through a soothing watercolor animation. Here’s how I brought this vision to life using advanced AI tools.
Step 1: Designing the Visual Concept
The process began with finding inspiration in watercolour art. I wanted to create visuals that embodied the lush, green beauty of bamboo while maintaining the soft, flowing aesthetic of watercolours. Using MidJourney, I generated a complete set of water colour-style images centred around bamboo, ensuring vibrant greens and serene compositions that aligned with the brand’s identity.
Step 2: Animating Watercolour Spreads with Runway ML
Animating the watercolour images was the most intricate part of the project. I used Runway ML to simulate the effect of watercolour paint spreading across a canvas. This required extensive experimentation with prompts and settings, as Runway is more commonly used for realistic animations rather than illustrated styles. Achieving a natural, fluid motion that mimicked watercolour required patience and persistence.
Challenges Faced:
Illustration Style Animation: Unlike realistic videos, animating illustrations demanded careful adjustments to avoid unnatural movements.
Time-Intensive Refinement: Generating usable video segments involved multiple iterations to perfect the spread and flow of the watercolour effect.
Step 3: Editing and Voiceover Integration
Once I had enough animated clips, I compiled them into a cohesive video using editing software. To enhance the calming tone of the ad, I incorporated a soothing female voiceover created with Eleven Labs. The voiceover complemented the visuals perfectly, adding an emotional layer to the narrative.
Final Result and Client Feedback
The final video combined stunning watercolour animations with a tranquil voiceover to create an ad that captured B Compact’s commitment to sustainability and elegance. The client was thrilled with how the video embodied their brand ethos while offering a unique visual appeal.
Check it out here
Lessons Learned
Experimentation is Key: Animating in an illustration style like watercolor requires trial and error to achieve realistic effects.
Patience Pays Off: From generating images in MidJourney to refining animations in Runway ML, each step demanded time and attention to detail.
AI Tools Are Limitless: Combining tools like MidJourney, Runway ML, and Eleven Labs opens up endless creative possibilities for storytelling.
Conclusion
This project showcased how AI can transform traditional artistic styles into dynamic, engaging content. By blending technology with creativity, I was able to craft an ad that not only resonated with B Compact’s brand values but also stood out as a piece of art in its own right.
